Kleenex tissues were originally intended for gas masks.
There was a cotton shortage during World War I, when cotton was needed more for bandages and field dressings.
Kimberly-Clark developed a thin, flat cotton substitute,originally called Cheesecloth UGG, that the army tried to use as a filter in gas masks.
When the war ended the company redeveloped it to be smoother and softer, then marketed Kleenex as facial tissue instead.
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